This Story First Appeared On Forbes, Original Reporting By Kamaron Leach.
Apple Inc. has delayed its first original series, called ‘Carpool Karaoke: The Series’, pushing its adaptation of James Corden‘s popular talk show segment to release later this year. The series is slated to debut on Apple Music, the tech giant’s music streaming service, for subscribers in more than 100 countries worldwide.
Apple, according to a Reuters report, said during a Code Media conference in February that the series would premiere in April. Now to no avail, the company has declined to provide explanations for the delayed digital series.
Apple, in a statement however, said “Carpool Karaoke: The Series will premiere on Apple Music later this year.” It is reported that the company has canceled two scheduled premiere parties in conjunction with the release.
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In July 2016, the tech giant emerged as a surprise buyer of the digital series, expanding its portfolio of original content with hopes of growing its Apple Music subscriber base. The series adaptation, which had been shopped around since the spring of 2016, stems from the viral segment that airs during ‘The Late Late Show with James Corden’ on CBS.
Though the tech giant remains focused around streaming music, Apple Music has taken on original video content as an added bonus for its more than 15 million paying subscribers. The move comes as competitiveness amps up between streaming companies like Spotify, Tidal, Google Play and Pandora’s newly announced platform Pandora Premium.
The trendy segment has gone viral with more than 830 million YouTube views since its inception in March 2015, and sees James Corden driving with a celebrity singing a variety of well-known songs. Popular guests featured during the segment include: former First Lady Michelle Obama, Adele, Stevie Wonder, Justin Bieber, Jennifer Lopez, A$AP Rocky and many more.
Apple has licensed 16 half-hour episodes for its Apple Music streaming platform. The series is to be executive produced by James Corden, but not hosted by the late night television personality, alongside “Late Late Show” executive producer Ben Winston for the duo’s production company Fulwell 73 and CBS TV Studios. With no premiere date set in stone, Apple Music subscribers can expect the series to debut sometime “later this year.”